What Is AMP (Accelerated Mobile Pages)? How AMP Works?

What Is AMP (Accelerated Mobile Pages) - How AMP Work

Smartphones has changed the way we use Internet these days. Main source of using internet is smartphone. People perform almost every action on internet using their smartphone. We can shop things, surf web, book tickets, watch movies online, read news using our smartphone. Reading news is considered as one of the major thing done on Internet. If you have slower internet connection your content might load slower which might hamper your reading experience. Accelerated mobile pages is born to solve this slow rendering problem. AMP allows the webpages to load faster on slow internet connection as well. With the help of AMP, content creators can focus on creating content without worrying about rest things and readers can read the content regardless of slower internet connection.

Need Of AMP

As discussed above AMP was born to solve the problem of slow loading pages. Earlier, content creators used to create content. But, due to lack of internet connection speed end-user were not getting expected user experience. Slower loading of pages and bad experience for the end-user ended up loosing valuable readers of content creators. This problem also hampered content creators by loosing their revenue from advertisement. Because, if user don’t visit the website, than how will ads be shown to them.

To solve all these problems big companies and content creators from around the globe came together and crafted a solution called as Accelerated Mobile Pages. AMP is the joint efforts from many companies.

What Is AMP

Accelerated Mobile Pages is the technology created on top of existing technologies which supports faster loading of webpages. AMP is created to work on every environment and each platform. It works on content first principle. Which means AMP allows only main content to load first. AMP blocks third-party JavaScript which might lower down the performance of a webpage.

While using AMP you will find bare minimum delay or latency at the time of loading of a webpage. The content is loaded faster including images. AMP works same as Facebook instant articles.

When we say AMP stops loading of third-party JavaScript that doesn’t mean, ads also stop loading. No, the ads don’t stop loading. If the ads stop loading then content creators will get nothing for their content and AMP will be a flop idea. AMP is designed in such a way that almost each advertisement platform is supported through it. The loading of ads does not hamper.

By blocking of third-party JavaScript AMP delivers the webpage in almost no time. Thus, improving the experience of end-user.

How Does AMP Work

AMP has defined some special standards for a webpage to be AMP compatible. It has some tags which keeps AMP pages separate from normal pages. With the help of these tags it is identified that this is an AMP enabled page and the content is to be first loaded for the page without loading of JavaScript and other scripts. Only GPU accelerated animations are run in AMP. The CSS, fonts, extensions, blocking scripts all are taken care by AMP.

Google AMP Cache is proxy based content delivery network. It caches all the AMP enabled pages and helps to deliver them faster. It fetches AMP HTML pages, caches them, and improves page performance automatically.

Benefits Of AMP

AMP was designed to be beneficial.

  1. AMP helps the webpages to load faster.
  2. Your page may rank quite higher in google search index if it is AMP enabled.

Disadvantages Of AMP

As such there is not any major disadvantage of AMP. There are some, but those can be neglected. The only once which you should be concerned is, the third party scripts and the extensions are blocked by AMP. Which does not hamper the performance at all, but might lower graphical user experience.


If you are a blogger or a content creator you might think of using AMP (Accelerated Mobile Pages). It might prove beneficial to you. What do you feel about AMP, do let us know by writing in comment section below. If you have any questions, we are always ready for questions.

Happy Learning!

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