What is Digital Marketing?

Digital Marketing

Digital Marketing– The buzzing marketing strategy you should know.

Just few days ago, one of my connections on LinkedIn asked me, “What is Digital Marketing exactly?”. Just because he found me working as a Digital Marketing Executive. That was the point when I decided to share, what is Digital Marketing and how it actually contributes to grow your business in today’s internet savvy world.

So what is Digital Marketing? As the name says, it is the marketing of your business through Digital Media. Weather it is a huge brand or a local business or any type of services your business provides.  Also called as online or Internet Marketing . This can be a casual definition but moving towards a technical concept, it is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet. But also including mobile phones, display advertising, and any other digital medium. Going through these concepts Digital Marketing can be everything you do on internet to promote your business or services. Moving forward we are going to see the activities done in Digital Marketing.

Some of The Activities In Digital Marketing:

  1. Search Engine Optimization (SEO).
  2. Search Engine Marketing (SEM).
  3. Social Media Marketing.
  4. Social Media Optimization.
  5. E-Mail Marketing.
  6. Display Advertising.
  7. Campaign Marketing.

These are the main activities to be done while you do Internet Marketing to promote your business and increase your web presence.

The use of Internet Marketing in the digital era not only allows for brands to market their products and services but also allows for online customer support through 24/7 services to make customer feel supported and valued.

Ease of Access : 

The key objective is engaging  customers and allowing them to interact with the brand through  digital media. Information is easy to access at a fast rate through the use of digital communications. Users with access to the Internet can use many digital mediums, such as Facebook, LinkedIn, Twitter, YouTube, Forums, and Email etc.

Competitive advantage :

By using Internet platforms, businesses can create competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information.

Effectiveness : 

Digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.

Future Of Digital Marketing in India : 

Marketing through digital media is still at its initial phase in India. Most of the companies are still thinking to adopt the medium while many top brands have already rolled there Online Marketing campaigns. Seeing the large number of youth population in India, the rising technology savvy young generation corporates will be more than happy to engage the audience and spread their products and services among them via digital media. So there will be a big change in coming future.

Are you planning the future of your new business with Digital Marketing? Want to hike your business? Share your thoughts. Give suggestions if any keep visiting for next in Digital Marketing.

We are waiting for your suggestions and comments.

Happy Learning!

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